Thursday

smart or sucroligious?




if there's one thing i've learned to avoid (aside from the obvious gym rat with outlandish pecs and underdeveloped calves), it's anything advertised as being low in sugar. sound science and research show that the sweetener of good ol' mother nature is not only a fundamental fuel for the brain, it's also what makes otherwise healthy food tasty enough to consume. think about it - where would count chocula be today without sugar? straight corn cereal bits; no marshmallows, kids. and just try choking down a chunk of unsweetened baker's chocolate. go ahead, i dares ya.

but despite evidence to support the positive effects of sugar, there are haters out there who keep throwing around funny little words like diabetes, obesity, hyperactivity, and cavities. our official stance: speculation. show us some numbers, scienticions!

but the hershey's team is sensitive to all the sugar-scared squares out there and has introduced it's Whole Bean milk chocolate bar with 40% less sugar than the leading milk chocolate bar. (i know, those words hurt my ears, too.) but after giving this toothsome treat a spin, i was pleasantly surprised. while not as melt-in-your-mouthy as it's sucro-laced counterpart, the Whole Bean bar brings a mildly sweet and smooth chocolate taste. it also contains a whopping 7 grams of fiber per serving (step aside, All Bran!)

the cons: hershey's use of "high-intensity sweetener" (read: an artificial sugar even i can't pronounce with 2 years of organic chemistry under my belt), which they claim necessary to give the chocolate a "well-rounded flavor." the bar also comes with a break-the-bank $2.50 price tag per 1.3-ounces. highway robbery!

consensus: a valiant effort. but when it comes to sugar, i say go big or go home!

-dana krozek

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